Gap Fragrance
Wear what you feel.
2026
ROLE
Graphic Designer,
Associate Art Designer
DELIVERABLES
Hero Video, Stills, Social
THE CHALLENGE
Project Description
For Summer 2026, Gap Fragrance returned reintroducing six iconic scents for a new generation: Om, Heaven, Dream, Grass, Harmony, and Bliss.
Rooted in nostalgia and self-expression, the campaign celebrates individuality through a multifaceted collection of fragrances designed for every version of you.
Starring actress Victoria Pedretti, the campaign brings each scent’s personality to life as she seamlessly shifts between emotions through sensory-driven visuals and playful storytelling.
Campaign by Invisible Dynamics for Gap.
MY ROLE
What I Did
Supported art direction throughout the campaign, including on-set execution, and led the art direction for AI-generated product imagery.
