RARE BEAUTY
DRM LND
2025
ROLE
Graphic Designer
DELIVERABLES
Art direction, Video Campaign, Logo, Email, Social Assets, Printed Collateral
THE CHALLENGE
Project Description
Collaborated closely with the marketing team to create visual assets for Rare Beauty’s Dreamland pop-up experiences in London and Miami, celebrating the global launch of Bouncy Blush.
I designed a custom license plate graphic as a playful nod to the campaign’s travel theme and the pop-ups happening in different cities and countries. This visual helped tie everything together, build excitement, and keep both the product and events in focus.
MY ROLE
What I Did
I led the visual direction for the key visual assets for our 360 launch plan.
Researched and selected an open-source font that aligned with budget constraints
Collaborated cross-functionally with brand, marketing, and creative teams
Supported the launch with digital teaser collateral on our social channels
SUMMARY
Impact
Elevated brand awareness with viral-worthy, social-first photo ops & design. Drove community engagement through teaser assets.
Engagement:
6.3 Million Impressions on Instagram
2.4 Million impressions on pre promo content






