RARE BEAUTY

DRM LND

2025

ROLE

Graphic Designer

DELIVERABLES

Art direction, Video Campaign, Logo, Email, Social Assets, Printed Collateral

THE CHALLENGE

Project Description

Collaborated closely with the marketing team to create visual assets for Rare Beauty’s Dreamland pop-up experiences in London and Miami, celebrating the global launch of Bouncy Blush.

I designed a custom license plate graphic as a playful nod to the campaign’s travel theme and the pop-ups happening in different cities and countries. This visual helped tie everything together, build excitement, and keep both the product and events in focus.

MY ROLE

What I Did

I led the visual direction for the key visual assets for our 360 launch plan.

  • Researched and selected an open-source font that aligned with budget constraints

  • Collaborated cross-functionally with brand, marketing, and creative teams

  • Supported the launch with digital teaser collateral on our social channels

SUMMARY

Impact

Elevated brand awareness with viral-worthy, social-first photo ops & design. Drove community engagement through teaser assets.

Engagement:

  • 6.3 Million Impressions on Instagram

  • 2.4 Million impressions on pre promo content