MEDTERRA
MedTerra
2022
ROLE
Graphic Designer
DELIVERABLES
Emails
THE CHALLENGE
Project Description
MedTerra launched two new incubator CBD brands, each with its own visual identity for different audiences. I worked with the creative team to design email assets that reflected the unique voice of each brand: Five, Vena, and MedTerra.
Vena’s visual identity embraced a luxurious, modern aesthetic; MedTerra reflected a clean, functional approach to wellness; and Five offered a playful, youthful take on the category.
MY ROLE
What I Did
I was responsible for designing emails to drive brand identity and product range.
Used Figma and After Effects to create eye catching animated assets
Worked collaboratively with the creative team on Figma
Collaborated cross-functionally with brand, marketing, and creative teams
Supported sales promotions through creating promo focused assets
